Design innovation at its best
When Brandon Whiddett started Treescape with Ed Chignall in 1981, he came to the conclusion pretty quickly that they needed to do things differently to become a long-term sustainable business.
“We were young, about 24, and every day was such hard work, manually stacking logs onto a trailer, dragging logs… I immediately knew we needed to switch it up because I didn’t want to break my back forever. Initially, I guess I was driven to innovate simply by wanting to find ways to do things that required less labour,” he says.
Not technically trained in engineering, Brandon could always draw, but it was his on-the-ground experience that made him fine-tune his product design skills.
“When we first started Treescape I wanted to learn about the machinery but of course at that stage we couldn’t afford to own any of our own. Tom Shepherd owned the Riverhead Sawmill – for fun I’d go and work with him after hours, driving loaders, his log skidder and logging trucks in the yard. It was a heap of fun and I learnt so much,” he says.
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